It was announced today, that the winner of the next season of America’s Next Top Model will win a $100,000 ad campaign with GUESS. Men and women will be competing in the next season. GUESS was shown in one previous episode, but this partnership is a great way for GUESS to gain more coverage.
This will hopefully lead to a boost in sales from new customers for GUESS and it will enhance their brand recognition. GUESS with it’s increase in stock prices and new partnership with a big TV show is making 2013 their year to shine!